Around 5 years ago I read the book Who Moved my Cheese. It’s a very simple, short story about the different methods of dealing with change. I’ve recently re-read this, (it only takes about an hour so I’d definitely recommend reading if you haven’t already) – but I realised that there’s a lot which can be applied to day-to-day life in search marketing. Image Credit: Flickr They say an...

Following on from the common questions I get asked by clients theme, I thought it would be useful to look at listing some on-site optimisation and SEO copywriting tips. Image credit: Flickr Many companies will have their own copywriters, but writing online is clearly very different to writing offline material – so it’s always useful if you can provide copywriters with a list of guidelines wh...

How to measure website success when rankings, Google PageRank and sheer traffic have gone the way of “hits”: All these older metrics become more and more meaningless in the current web environment. Why measure rankings when they differ from location to location and from computer to computer due to localization and personalization efforts by Google and other search engines? Why look at a site...

Web Design for ROI is a book that had huge impact not only on myself. It has changed the way the SEO industry approaches web design and finally made people embrace usability to it’s full effect. Sadly the web developer community wasn’t impacted to the same extent yet. Many web designers and developers, especially of the “failed artist” kind seem to assume that web design is more about fla...

Many webmasters and website owners fail to notice the fundamental changes the web has taken in recent years. People still waste time with meta keywords tags, obsessing about PageRank and measuring keyword density for highly artificial sounding page copy. Get real, most of the old school website optimization tactics are completely useless, sometimes even harming your website. Many SEO tactics have...

New web tools appear daily. Often I don’t even manage to bookmark them all, let alone try them. Nonetheless I try as many Internet tools as I can, I’m just a serial early adopter. I can’t stop it. These are mostly 30+ free tools which are either web tools or tools for the web I discovered just recently in 2008. I tested most of these tools and I use some of them regularly as a web professio...

A great way to promote your online business is via article marketing. This involves writing articles to submit to article directories. Learning how to write articles to promote your internet based business will be an invaluable skill to have. It’s a straight forward process. You write good articles on your niche and include a bio with a link or two back to your site in the resource box.  Then...

Building links to your website has become one of the most important fac-tors in getting a high rank with Google and the other search engines. Back in 2001, a couple of keywords and meta tags was enough to get the search engines crawling all over your site. Today, it’s a very different ball game and the SEO world has changes sig-nificantly – for the better I believe. When Google introduced th...

Do you still build backlink for your website/blog ? Do you feel tired when you try to find blog/forum/website with dofollow link to help you get a good backlink.Before you read this article, you feel tired. But after you real to end of this article. I make sure you will have a list up to 100 forum to help you get backlink with dofollow 100 percent.They all are 100% Verified,there is no doubt in i...

Bing is already a buzz word in the search engine world. It is proven to be better than the old MSN.com but again, the million dollar question is as a webmaster whats in your wallet? Or how can you SEO for Bing? So, I decided to point out some of things that webmasters can do to improve your site ranking with Bing.SEO with Bing will be similar to SEO with Google. Lets take a look. What is Bing? M...

Internal linking is very important that help you make your blog sticky among posts, pages and contents. All elements will contribute to the goal of your blog if you can link one to another through internal linking techniques. Otherwise, your blog posts and pages are fragmented separately. I have just read a great post of Daily SEO Blog in its SEO series regarding the internal linking tips. You wi...