Use keywords in ad text Show the searcher that your ad is relevant. Google will display the search keywords in bold in your ad if they’re present. This helps your ad stand out from the crowd. Keep ad group keyword list short Instead of having a single ad group with a large list of keywords, create many ad groups, each with a short list. This will help you achieve tip #1. Bid high init...

Web Design for ROI is a book that had huge impact not only on myself. It has changed the way the SEO industry approaches web design and finally made people embrace usability to it’s full effect. Sadly the web developer community wasn’t impacted to the same extent yet. Many web designers and developers, especially of the “failed artist” kind seem to assume that web design is more about fla...