Ghosts-IT SEO Tips - SEO Blog - Internet Marketing - Make Money Online - Window 7 Tips » Inbound Links http://ghosts-it.com ghosts-it.com offers advertising affiliate blog blogger facebook google adsense internet marketing keywords make money online marketing search engine optimization seo tips twitter window 7 Thu, 25 Mar 2010 02:46:13 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 A New Quality Link Building Method http://ghosts-it.com/search-engine-optimization/seo-tips/a-new-quality-link-building-method/ http://ghosts-it.com/search-engine-optimization/seo-tips/a-new-quality-link-building-method/#comments Wed, 03 Feb 2010 12:42:32 +0000 Radz Nguyen http://ghosts-it.com/?p=958

Lots of professional link builders like myself spend a lot of time trying out new types and methods of link building to see what works and what doesn”t. You can just produce links on any old site now a days, all links you build must be relevant to your website in one way or another.

Relevant links are probably the hardest type of link to produce as google assigns so much weight to them and to get relevant links you will have to approach other websites in your niche.


I have been link building for around 3 years and have learnt a lot and seen a lot of changes. Google doesn”t assign much weight to irrelevant links and can actually give you negative weight for those links if it believe you have paid for them or your just producing loads of spammy irrelevant links.

Google wants to keep its search results fresh and relevant to what the user searches for and one of the ways google does this is it looks at a website and sees the quality of inbound links to that site, if it has a lot of relevant sites linking to it with relevant terms then google will know the content on that site is of some interest to what the user is searching for.

Good quality links can help your website in more ways than one, the first way that pops to most peoples mind is good quality link help improve search engine position, which they do, but these links have other benefits as well. If your inbound link structure is compiled of google reputable sites then that will help to go towards building your reputation with the search engine as well. Not only that but relevant links are the only types of links than can produce you targeted traffic that would either convert into a sale or spread the word about your business through word of mouth.


The method I want you to focus on now when link building and producing your relevant links is to approach blog owners and offer to write them a top quality unique post with the odd link back to your website. More often than not blog owners will let you write them some content, for example I am in the seo and link building field so I would write content for those types of blogs.

This method isn”t widely known but I have seen people doing for some time now and its a method we have been using for the last 6 months.

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]]> http://ghosts-it.com/search-engine-optimization/seo-tips/a-new-quality-link-building-method/feed/ 1 Article Marketing – A Beginner’s Guide http://ghosts-it.com/internet-marketing/article-marketing-%e2%80%93-a-beginner%e2%80%99s-guide/ http://ghosts-it.com/internet-marketing/article-marketing-%e2%80%93-a-beginner%e2%80%99s-guide/#comments Sat, 31 Oct 2009 01:07:32 +0000 Radz Nguyen http://ghosts-it.com/?p=360

A Beginner’s Guide To Article Marketing

Article marketing is the act of writing an article and submitting it to article directories, ezines, and other online directories and publishers.

By including links back to your own websites or blogs you can generate direct surf through traffic while also building back links to your website that will help to improve search engine rankings for your specific keywords.

Writing the most appealing articles, submitting them to search engine friendly directories, and repeating the process on a regular basis can be the recipe for search engine success.

What Is Article Marketing?

All websites have a thirst for high quality, topical content that will be relevant to their readers but not all website owners and promoters are willing or able to create this content as part of their marketing routine.

By creating content articles that others can use for their websites you are rewarded with the opportunity to include one or two links back to your own website. As well as receiving a link from the article directory itself, which are often authoritative websites crawled regularly by search engine spiders, you also gain some benefit when other websites publish your article and links on their own site.

Why Do It?

Article marketing offers an effective and inexpensive way of building quality inbound links to a website. You know that the links generated are from contextually relevant pages because you have written the content that is used.

Furthermore, by using the most beneficial and SEO friendly directories you can dictate the keywords that are used in the anchor text; a critical component of a strong SEO link.

As well as the SEO benefits, you may also find your article published in ezines and newsletters that have a strong, dedicated, and loyal following driving direct traffic to your site.

Choosing Directories

There are literally hundreds of article directories online and choosing the right ones should be considered an integral part of article marketing success.

Directories should be SEO friendly so do not use nofollow tags in links or in robot files. They should allow you to use HTML code for your links and they should keep the number of links and advertisements on a page down to a minimum. They should also be crawled by search engines and be considered a strong SEO site in order to offer any real benefit.

Alternatively, they should generate a large number of visitors directly through the links in your articles.

Writing Articles

The most popular articles are well written and provide genuinely useful information. Good directories will not accept those that are little more than blatant self promotion and very few will accept articles with more than 2 or possibly 3 links to your website.

Ensure that your writing is not only appealing to other website owners but also to their own readership base because this will encourage more website owners to use your articles.

Including Links

Links to your site are typically added to the “Resource” or “About The Author” paragraph. Some directories will allow links in the body of the article and these too offer very good benefit especially in driving traffic directly to your pages.

Always try to use those directories that enable you to construct your own HTML link including anchor text because this will give you SEO benefit as well as potential surf through traffic. Always ensure that the link is relevant to the page you’ve written as well as to the page you direct readers too.

Submitting To Article Directories

Having written a useful piece on a relevant topic and having chosen SEO friendly directories you will need to submit the articles for consideration. Most directories use a number of anti-spam measures to ensure that they offer only very good quality articles to publishers. Manual submission of articles is, therefore, advised. While automated software does exist, you will still find that you need to complete a number of aspects of the submission yourself.

Using Article Submission Services

Manual article submission services do exist and can prove a beneficial method of building links and generating traffic especially if you do not have the time or resources to write and submit a large number of articles.

Try to see a good portfolio of articles that have been written by the service and always ensure they offer a manual and ethical submission service.

About the Author: Matt Jackson – WebWiseWords offers a variety of SEO copywriting services including a full article marketing package that includes the writing of compelling articles and their submission to SEO friendly article directories.

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]]> http://ghosts-it.com/internet-marketing/article-marketing-%e2%80%93-a-beginner%e2%80%99s-guide/feed/ 5 How To Become An Authoritative Website http://ghosts-it.com/internet-marketing/how-to-become-an-authoritative-website/ http://ghosts-it.com/internet-marketing/how-to-become-an-authoritative-website/#comments Sat, 24 Oct 2009 15:13:14 +0000 Radz Nguyen http://ghosts-it.com/?p=328

How To Become An Authoritative Website

If you conduct a search you will often find there are one or two results, usually near the top of the SERP, that have a set of links below the description. This is particularly true at Google. Those additional links are for internal pages to that website. How does one become one of those sites that has these additional links and is that a beneficial thing to have?

To answer the second question first, yes, it is beneficial. It sets your website apart from every other website that shows up for that search query. It also means the search engine considers you a trustworthy and authoritative site for that search result.

But that doesnt answer the question, How do you get there?

The answer to the hows and wherefores is a bit more complicated. The short answer is, you dont. Thats the search engines job. But there is a little bit more to it. It isnt arbitrary.

No. 1, you have to have something going for you that other websites related to that search term dont have. But what?

No one knows. Its as much a mystery as the search engine algorithm itself. But we can guess. Here are a set of criteria that I believe could be factored in, though I have to evidence to prove any of it:

  • Age – If your domain is older than any other domain for a certain search phrase then that could make you a candidate for authoritativeness. What it shows is that you pioneered a search phrase, sort of like creating an industry with others who have followed you. They may be better, but you were first and for that you deserve special recognition.
  • Size – Lets face it, size counts. If you have 100,000 pages on your website and all of your competition has fewer than 10,000 then you are different. Theres a bit of a loneliness-at-the-top going on there. Your size could be a contributing factor.
  • Quality of Inbound Links – Back links are still important. But more important than quantity is quality. Ten quality links is much more important than 100 average links. And if you get the right mix of inbound links from the right sites then you could be considered an authoritative website for a particular search term.
  • Quality of Content – Look, quality is important and content is still king. If your content really shines and stands out above the rest, hey, whos to argue?

While no one, save the search engine, can say definitely why some sites have special recognition and others dont, I think at least these four factors are prime running for consideration. What factors or qualities do you think a website need to be considered special and authoritative?

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