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Find Profitable Keywords To Earn More Money

Radz Nguyen — Fri, 22 Jan 2010 15:30:43 +0000

We could talk for days about all of the elements needed to make a successful website and we wouldn’t be wasting any of our time, there are a lot of optimization and content elements that could have you redesigning your site over and over. But to get right down to the grind, keywords are the most important aspect of a site, no ifs ands or buts. If you fail with your keywords, it would be just about impossible to imagine how your site could be successful. Let’s talk about the number one most important element of all, how to find highly profitable keywords.

Highly Profitable Keywords

Everyone knows that keywords are crucial to a site, however what makes a keyword are good keyword? What are the guidelines that let you know how to find highly profitable keywords and not ones that will sink your ship, so to speak? The answer is that highly profitable keywords will be words or phrases which are frequently searched for in major search engines, but that are not already being used by a large amount of websites. Sound tricky, doesn’t it? Well, it is a bit tricky; however that is the magic of the Internet. And we will discuss several ways on how you can find highly profitable keywords to either optimize your site better or to get a new website off to a great start.

One of the first things that you may wish to do is to get out a pad of paper instead of getting on the keyboard. Brainstorm for a few moments. Your site must have a theme, it must have a focus, a certain set of words that tell what your website is about. The secret is to slightly change those words so that they are still words that are searched for, but your competition is lower. For example if your site is about soap, millions of people type in the very generalized word “soap”, too many for you to compete against. Therefore, you will need to come up with profitable keywords for your site, and use a different keyword that does have a good amount of use, but not so much that you are hidden by your competition.

One great tool for finding highly profitable keywords is the Wordtracker. It functions as many keyword generators do, you enter the keyword that you had in mind and Wordtracker will suggest hundreds of alternatives, all similar to your idea, but slightly different, perhaps finding you that perfect niche that we are all in search of.

You may also wish to check out Google Adwords Keyword tool, originally meant to help advertisers figure out how much to bid on words, you can use this in much the same way. You can enter one keyword or several at the same time. It also allows you to filter results if you wish, for example one filter will keep out profanity. Then, suggestions are listed out for you along with number. You’ll notice that the numbers let you know how many times each certain keyword was searched for in the last month. In some cases information is not available, and while it is not stated, one would assume that the number is very low.

Keyword spy is another resource that works a bit differently. You can actually type in a keyword and it will let you know which sites are currently implementing that very same keyword. You can then also see which other keywords that are using as well.

Optimize Ads of Your Google Adsense for Increase Earning

Radz Nguyen — Sat, 31 Oct 2009 12:27:29 +0000

So you want to make money with Google Adsense? I don’t blame you, who doesn’t want residual income! This article will show you how to better optimize Google Adsense to make more money from your web site(s).

Before we get into it, learn more about Google Adsense here: Google Adsense Tour

First and foremost is: Positioning

Where you position your Adsense link boxes and banner ads is extremely important. Trying to make money from the bottom of your pages within your website just won’t cut it. You need to add your Adsense links right in the heart of your template or right in the heart of your content. I would personally suggest both actually.

Adding Adsense in the heart of your template:

Link Units:

Since the introduction of Google Adsense “link units”, we can now add what looks like a “menu system” to compliment our menu system within our website. This is HUGE. Have you ever just clicked on a website and kept clicking on the menu links? I know we all have. By adding a “Google link units” to your menu, you will get more clicks than you thought possible. Try adding the link units near the top for better performance and try creating your link units to match the color of your menu system in place. Once in a while I find myself clicking on a menu link unit without even realizing it which in turn gives more money to the website owner.

Leaderboards & Skyscrapers:

These may very well be your “bread & butter”. I only say this because of the sheer size of these ads units. The best place to add these ad units is obvious; Straight across the very top of your website (leaderboards), and straight down the side of your template (skyscrapers). Anywhere else may not look proper within your template and may look unprofessional.

Square & Rectangle Ad Units:

These are great to compliment the mass amount of content within your website and also within your recommended resources. You want to compliment your content, you don’t want Adsense to BE your content because this will look poor on your part. Adsense is very popular with webmasters; who doesn’t want to make some extra money. However, don’t forget that many of your visitors are also used to seeing Adsense within a website, and need a good reason to click on them.

Square and rectangular units are great to use within articles posted on your website or within your link resources. Try adding your Adsense boxes above your resource links within a page to give your Adsense account that added extra exposure.

Just remember that Google allows up to 3 ad units per page. Using these 3 strategies will help to better optimize Adsense for positioning! Let’s now go onto targeting…

Optimizing Adsense: Taking out non-related ads!

Do you ever wonder how ads like “business card specials” ever get displayed on to your website when your company content is all about baby clothing? Since the introduction of “Adwords Site Targeting”, we now have to keep an eye on the ads being displayed on our website(s). Companies may now specifically target your website for more exposure. There is no restriction whether the website is content related or not, just more marketing exposure for the advertiser.

Filtering Adsense Advertisers:

Within your Adsense manager, you have the option of using the “Competition Filter” which allows us to remove certain websites from the ads being displayed regularly. This is going to be an on-going optimization task in the future. Without filtering the ads being displayed within your website, you might find yourself with ads unrelated to your industry and possibly some ads that have a negative effect within your site.

If you don’t remove all the unwanted ads being displayed on your website, you might end up hurting your Adsense performance online. The more targeted you can get your Google Adsense ads to display on each page, the better your chances at being able to make more money. Try to take a moment every week to study the ads being displayed on your website.

Open up a note pad, or word document and record all the websites you don’t want to be displayed anymore. Add these sites to your “filter list” within your Adsense account.

Remember to add the website (within your filter list) like so: smartads.info – without the www. Adding anything after or before the url will only prevent the company from displaying one of their many ads like so (www.site.com/ads/1.html). This way you stop anything from the entire website from showing up within your Adsense campaign online. The more you optimize your Adsense filter, the better your performance will pick up and the less non-related ads will be displayed on your website.

One constant that holds true with Adsense:

The more pages you have with your Adsense campaign being displayed, the more you WILL make. People who have online networks immediately can profit from Google Adwords because they have the power to add their Adsense boxes & banners onto multiple websites, possibly 1000’s of pages.

Should you add Adsense to your website?

If you own a small company that has a brochure type website that gets maybe 50-100 visitors a day, I recommend NOT adding Adsense to your site. It will never make enough money with that kind of traffic. Remember: Your Adsense campaign needs to make over $100 to get paid out.

If your company receives around 500-1000+ visitors a day, you can now start considering to make money through Google. Adsense is all about numbers. Play the numbers to make more money. In fact, try making goals for yourself to make X amount of dollars through your Adsense account by a certain time. Doing this will only increase your business and make your company more powerful online by increasing the amount of traffic it receives.

For multiple websites, channels are important:

Google allows you to track the performance of multiple websites all in one account which ultimately gives you the ability to track how many visitors you’re getting for each website. It also allows you to work harder on those sites that aren’t up to par.

I consistently look at each individual website channel to work harder at promoting the ones that aren’t performing well. By doing this, we increase the amount of promotion going into the websites that under perform, and in turn eventually increase the business for those websites as well. The more you promote your website, the more the exposure you will ultimately deliver for your Adsense campaign and your company.

Google Search with Adsense:

To top all that off, you can add Google search within your site to give visitors a search function for your content and to allow people to also click on your Adsense program. Please note that for Google search to work, your website and all of its content pages must already be indexed by Google. Adding the Google search bar to your site right away won’t help your visitors at all.

For more Google Adsense optimization tips, go here: Tips Optimization for Google Adsense

Don’t forget to read the Google Adsense Policies & Procedures

Author : Martin Lemieux

What are the Best Practices for Designing Landing Page ?

Radz Nguyen — Tue, 27 Oct 2009 01:06:06 +0000

The Best Practices for Designing Landing Page

In the last week we have give out an article talking about How to Optimize the Landing Pages and bring more useful tips to optimize your landing page and success in your online business. Today we talking more about it with experience for practice and design landing page.

Landing Page is the first page your potential customer visit on your website. It is the first page which the prospects land on either by clicking an ad, search engine results or a promotional link in the Email. The main purpose of the landing page is to tell your customer about your product and encourage them to take the action you want them to take. A Landing page is a medium which encourage users to take actions that help you to attain your goal.

Compelling and Relevant Headline

Headline should be Relevant and Compelling as it is the first thing a person see on your landing page. It should able to grab the attention of your user. Make Your Headline bold so that it stands out from the rest of the landing page and speaks what user want to hear. For e.g.: – is you are selling a weight-loss program then headline Learn How to lose 10 pounds within 7 days Converts more than headline How to Lose Weight.

Original Content

Keep your content original and relevant to the ad from where you are getting your traffic. If you are going to promote any affiliate product then dont copy the same content from the parent website. Adwords system wont show two ads direction to identical pages or pages with the similar content. Make sure to include the relevant keywords in your content.

Inverted Pyramid Structure

Always follow the inverted Pyramid Structure While writing your sales copy. Write the conclusion and summary of important points at the top and the other less important and supportive information at the end because no one has time to read till end to know the conclusion.

Customized Landing Pages

If you are running multiple offers at same time then its better to create separate and customized landing pages for each offer. A landing page should only focus on one offer. Telling about multiple offers on single landing page can distract your customer mind and can affect your conversion rate.

Reduce the Loading Time

Nobody likes to wait. If youre landing page take lot of time to load not only it affects your conversion rate but would also decrease the Quality score of keyword in your Google Adwords account. Avoid using of unnecessary images, Flash, redirects and other obtrusive elements which increase the loading time of your page. Reduce the size of pages by compressing images.

Trust

Building Trust among your customers is very important if you want them to sell anything. Adding testimonials and honest reviews from the experts in your niche help to build credibility about your products between your customers. You can also add images of the awards your products might had won in the past.

Call to Action

The main aim of landing page is to encourage users to take the desired action by click on Call to Action Link. Always put you call to Action Link at the Top so That It could be easily Visible to Your customers.

Privacy Policy

In case you are asking for personal information from your user then Be Sure to add a privacy policy about where you would be going to use that information.

Contact Information

At the end, dont forget to add your contact information so that your users can contact you in case they have any doubts related to your product and to trust that you are not a scammer

Testing and Improving

There is always a scope of improvement. Keep testing your landing pages with the help of Google Analytics or other tools. You should create different versions of a landing page so that you could know which thinks work better as compared to others and then improve them more.

About Author :

This is Guest Post by Gagandeep Singh, is a freelance writer and writes mainly on Landing Page Design, Technology, Web 2.0 and internet marketing

How to Optimize the Landing Pages

Radz Nguyen — Tue, 27 Oct 2009 01:00:46 +0000

What you know about Landing Pages ?

In online marketing a landing page, sometimes known as a lead capture page, is the page that appears when a potential customer clicks on an advertisement or a search-engine result link. The page will usually display content that is a logical extension of the advertisement or link, and that is optimized to feature specific keywords or phrases for indexing by search engines.

In pay per click (PPC) campaigns, the landing page will also be customized to measure the effectiveness of different advertisements. By adding a parameter to the linking URL, marketers can measure advertisement effectiveness based on relative click-through rates.

If you want to reading and know clearly about landing pages, you can read it in Wikipedia .

So, what is great way to Optimize for Landing Pages ?

1. Relevant Content

A landing pages content should be directly related to organic search results, PPC campaign, anchor text in inbound links and any other targeted inbound advertising, online and offline. If people dont get what they expect, they will be more likely to leave.

2. Multiple Landing Pages

A landing page shouldnt necessarily be your homepage. In many instances a homepage is a good landing page. However, for more targeted traffic and better results, you want a landing page to be focused on specific offer and specific call for action. To accomplish this, a given website should have multiple landing pages. Create some deep link landing pages that will focus on specific offer and your conversion rate will be higher.

3. Focus on Functionality

More and more visitors seem to judge the professionalism and credibility of a site by its design. To satisfy this, many website owners concentrate on the design aspect instead of focusing on its functionality. A well-designed landing page is essentially worthless if the prospect cant accomplish anything. While I wouldnt suggest skimping on the design, it shouldnt be your priority. Focus on the exact steps you want your visitor to take and design a page with that in mind.

4. Call To Action

You got visitors to your landing page, now direct them to take action. Make it clear and highly noticeable without overwhelming your audience. Whether its a sign-up form or a buy now button, make it the focus of your page.

5. Send a Clear Message

Keep your landing page clean and clutter free so your visitors stay focused on your message. Emphasize the biggest reasons that they should carry out the applicable call to action with larger text, contrasting colors, images. Make it easier for them to scan the content by using lists and getting right to the point.

6. Offer Incentive

Bribing your visitors with freebies and samples is a proven method of enticing them to sign up. Offer more than your competition but dont sell yourself short either. Provide a list of reasons why your offer is better and what exactly the visitor can expect. Provide references and testimonials.

7. Make Visitors Stay

Avoid sending your visitors to another page unless it is absolutely necessary. That includes any internal navigation as well as external banners. If you remove all distractions and limit navigation options, you stand a better chance of keeping your visitors around.

8. Simple is Better

Make it easy for your visitors to complete the action you want them to. Less confusion and decision making for your visitor means better conversions rate for your landing page. Dont offer multiple choices and throw in optional extras. Focus on the offer the page was created for.

9. Power of Freebies

Everyone likes free offers. They are hard to resist and can be a powerful conversion tool
. Whether a call to action is free or something free is received as a result of carrying out a call to action, it certainly doesnt hurt. If your competition charges for something and you offer it for free, youll win the customer. Remember, just because you make a free offer doesnt mean that it shouldnt be quality.

10. Testing

Using a tool like Googles Website Optimizer you can easily monitor the conversion rate, bounce rate, and tons of other useful metrics found in most modern day web analytics apps. Using these metrics you can easily figure out which version will be your optimal page, one that maximizes the results.

Creating a successful and effective landing page takes a lot of work but should be the focus for anyone involved with a website. Whether you are a website owner, web designer, web developer or a web marketing specialist you must be aware of the components that comprise a solid landing page. After all this can mean websites success or failure.

Fundamentally, your landing page is a two-way extension of your brand and marketing message. Moving upstream to the traffic source you may have a visitor arriving via any of these methods:

An Affiliate Website
Paid Search – Google AdWords
Email marketing
Social Media (from a Tweet or Facebook comment )
A Banner Ad

They then pass through your landing page on the way to your website (or in the case of a squeeze page they perform a single action and don’t move on).

A basic first principle is to make sure the message is consistent throughout the experience. Each source message should be reinforced by the landing page and completed at the destination.

Ensuring Message Match (all of the above) will improve your landing page performance in a big way and should be the first place you start.

If you are looking for a checklist of things to do to make micro improvements to an existing landing page, try running through a top 10 of quick pointers:

Focus the visitors attention with a clear and concise headline
Remove global navigation
Keep your primary CTA above the fold
Provide extra value on your confirmation or thank you page
Remove barriers to valuable content
Terms and Conditions in Laymans Terms
Think like your customers
Obey the 5-second rule
A|B Test to validate your decisions
Direct attention to your lead-gen form with visual cues

About Author : The SEO Man ideas was give in Digital Point at this thread, if you have another opinion, please share us by way comment in here.

How To Generate Fast Free Website Traffic

Radz Nguyen — Sat, 24 Oct 2009 15:17:47 +0000

It goes without saying that if you don’t have website traffic, the other components of your web business can’t work very effectively. Without eyeballs on your sales letter, you won’t make any sales!

There are many ways to generate fast free website traffic, but many of them aren’t readily available to the average, lesser-known marketer.

Joint ventures are an excellent way to get tons of others to send you there traffic. However, joint ventures hinge upon relationships/connections, and many of the people with the most traffic have tons of their own products to promote. Those who own large lists are also approached about joint ventures so often that they may have commitments that extend out past six months.

If you do have a large list, getting immediate traffic to your website can be as simple as sending a compelling email. However, it takes time to build a quality list. It also takes time to build strong relationships and trust with your list members.

Another one of my favorite ways to generate lots of free traffic is by creating an inexpensive product and then allowing others to selling it and keep 100% of the profit. However, that does require a product on a really hot topic, and you still have to recruit affiliates.

You are also giving away 100% of the money on the sale (sacrificing early profits), and your goal there is not so much traffic but to build a list. I do often do this, using a script called Rapid Action Profits, which deposits proceed from the sale directly into my affiliates Paypal accounts while adding the new subscriber to my list automatically.

However, for generating traffic that is free, fast, and even long-term, I recommend creating lots of content and putting it in the path of the search engines. In fact, I often do this when I’m launching a new product, or even promoting a new affiliate product. Here are the down and dirty steps that I take:

1) Do your keyword research, striving to identify the “buying keywords” that your target customers are using. One easy way to do that is to use the “Google External Keyword Tool” to research which keywords get the most searches. This tool is free to use, and will also suggest related keywords to you.

What you are looking for is evidence that people are searching on a given phrase, and that those people are spending money. The Google External Keyword Tool will tell you this.

You can also enter a keyword phrase that you plan to target into the regular Google search box, and look at how many Google AdWords ads display on the right side of the page. These are people paying for each click from people who search on that term, and then click through to their sites. Presumably, they wouldn’t pay for those clicks unless these customers were spending money.

2) Use your target keywords to craft titles for 20 articles. In addition to the keywords make sure that your title also promises some benefit. The article title is what’s going to get you the most traction in the search engines.

3) Actually write those 20 articles. They can be as short as 400 words. If you have trouble writing, go to several of the bigger article directories and read what others have written on the topic. Also Google the keyword and look at what experts have had to say on the topic. Then write the articles.

If you are still stumped, simply plug your mike into your computer and then talk about the topic. Most of us are certainly good at talking. Record your thoughts then go back and organize them and you have an article (or several articles).

Add a resource box to the article that tells the reader to go to your site for more information, or resources (your product) on the topic. When linking back to your site, use your keyword as the anchor text where permitted.

4) Turn each article into a video. The simplest way to do this is probably to put your main points on PowerPoint slides. Then as you read your article, flip through the slides, and record it using Camtasia screen capture software. As easy as that, you have a movie.

5) Turn each article into a podcast (an MP3). Just read the article and record it using software built right into your computer. You can also download free recording software for tons of places on the internet. One of my favorites is Audacity.

7) Write several press releases using the article titles as your topic. Here you need to get a little creative, but as an example, for this article I would use, “Website Traffic Expert Reveals How To Generate Free website Traffic Fast.”

These press releases are being written for SEO purposes, so the exact wording is not so critical. You are going to share several point in the press release and then you are going to link to one or two websites that you want to call attention to. Your links will use your keywords as the anchor text.

Submit these articles, videos, podcasts, and press releases to article directories, video sharing sites, podcast aggregators, and free press release sites. Since I do this for numerous products and projects, I use an automated submission site. Being a very prolific writer, I have weeks when I may do 20-40 articles (while still running my web business).

9) “Rinse and repeat!” What happens over time is that you’ll soon have so much content in cyberspace that you’ll achieve critical mass. At that point you’ll rank for your most important keywords as well as lots of longtail keywords. At that point, you’ll be amazed at the traffic.

To speed up the process you can also post your articles to an optimized WordPress blog that’s been configured to “ping” RSS aggregators, social networking sites, and bookmarking sites each time that you post. If you don’t know how to do that, it’s beyond the scope of this article, but most webmasters familiar with WordPress can set that up quickly for you. WordPress is very simple, yet very powerful.

There you have it, “How to generate free website traffic fast!” Yes, there is work involved, but when you see the results, you’ll know that it was well worth it.

About Author : Willie Crawford has been marketing online for 13 years, and used article marketing most of that time (writing over 1500 articles). His favorite tools for automatically distributing his articles, videos, podcasts, and press releases is the automated submission site: http://EasyPushButtonTraffic.com . The original version was posted on site-reference.com

What are the Best Practices for Designing Landing Page

Cung911 — Thu, 15 Oct 2009 04:40:27 +0000

Compelling and Relevant Headline

Original Content

Inverted Pyramid Structure

Customized Landing Pages

Reduce the Loading Time

Trust

Call to Action

Privacy Policy

In case you are asking for personal information from your user then Be Sure to add a privacy policy about where you would be going to use that information.

Contact Information

At the end, dont forget to add your contact information so that your users can contact you in case they have any doubts related to your product and to trust that you are not a scammer

Testing and Improving

About Author :

This is Guest Post by Gagandeep Singh, is a freelance writer and writes mainly onLanding Page Design, Technology, Web 2.0 and internet marketing

How to Optimize the Landing Pages

Cung911 — Tue, 29 Sep 2009 06:23:45 +0000

What you know about Landing Pages ?

In online marketing a landing page, sometimes known as a lead capture page, is the page that appears when a potential customer clicks on an advertisement or a search-engine result link. The page will usually display content that is a logical extension of the advertisement or link, and that is optimized to feature specific keywords or phrases for indexing by search engines.

In pay per click (PPC) campaigns, the landing page will also be customized to measure the effectiveness of different advertisements. By adding a parameter to the linking URL, marketers can measure advertisement effectiveness based on relative click-through rates.

If you want to reading and know clearly about landing pages, you can read it in Wikipedia .

So, what is great way to Optimize for Landing Pages ?

Theres 10 things you should be looking at when optimizing your landing page . But please read the tips how to create brilliant landing pages if you have not one, then continue .

1. Relevant Content

2. Multiple Landing Pages

3. Focus on Functionality

4. Call To Action

5. Send a Clear Message

6. Offer Incentive

7. Make Visitors Stay

8. Simple is Better

9. Power of Freebies

10. Testing

Fundamentally, your landing page is a two-way extension of your brand and marketing message. Moving upstream to the traffic source you may have a visitor arriving via any of these methods:

An Affiliate Website
Paid Search – Google AdWords
Email marketing
Social Media (from a Tweet or Facebook comment )
A Banner Ad

They then pass through your landing page on the way to your website (or in the case of a squeeze page they perform a single action and don’t move on).

A basic first principle is to make sure the message is consistent throughout the experience. Each source message should be reinforced by the landing page and completed at the destination.

Ensuring Message Match (all of the above) will improve your landing page performance in a big way and should be the first place you start.

If you are looking for a checklist of things to do to make micro improvements to an existing landing page, try running through a top 10 of quick pointers:

Focus the visitors attention with a clear and concise headline
Remove global navigation
Keep your primary CTA above the fold
Provide extra value on your confirmation or thank you page
Remove barriers to valuable content
Terms and Conditions in Laymans Terms
Think like your customers
Obey the 5-second rule
A|B Test to validate your decisions
Direct attention to your lead-gen form with visual cues

This is my friends ideas was give in Digital Point at this thread, if you have another opinion, please share us by way comment in here.

Great Alternative Sources of Traffic21

Radz Nguyen — Tue, 22 Sep 2009 13:28:32 +0000

You’re probably already using Google Adwords, Yahoo (USA, UK and Australia) and MSN to buy traffic to your site, but did you know there are many other sources for paid traffic that can be really profitable?

Four of my favorites include:

Google Content Network I’m listing this as an alternative because most people using Google Content Network don’t do it the way that I’m going to show you.
Facebook advertising
DoubleClick you can put your banners and ads up on other people’s websites
YouTube Now that it’s been absorbed by Google, this has become a pretty big player.

The good news is that most of these sources aren’t being heavily exploited by merchants and affiliates yet, so you can still get clicks for pretty cheap! Here’s the low-down on these great alternative sources for paid traffic…

Google Content Network

1. Text vs. banner ads

It doesn’t cost any more to have your Adwords ad display as a banner graphic rather than text, and it means that your ad takes up a lot more space than it would if it was just text. Often these can be a lot more profitable than your standard text ads as well, and at the very least it’s good free branding for your site even if it doesn’t get clicked on.

Of course Google displays ads pretty randomly, so you’re never really guaranteed a space in the ad slot. That’s why it’s a good idea to hedge your bets and create both text ads and banner ads.

2. Separate your ads for “content match” and your ads for “search match” into separate campaigns

This is really important for a number of reasons:

The results you get for your search match campaigns are going to differ from the results for your content match campaigns, and it’s vital that you can see the difference. You can’t do this if they’re all lumped into the same campaign.
It also means that you can write different ads for the different campaigns. What works for content match might not work for search match, and vice versa. It’s important that you have the flexibility to target your ads accordingly.
You might find that search match is profitable in a bunch of countries, but content match is only profitable in the United States. Or you might find that your content match rocks the casbah in a whole bunch of countries while your search match campaign tanks in all markets but the UK. In either case, you need to be able to work out your profit margins for each campaign, and then you can tweak your countries accordingly.

3. Don’t be lazy, be relevant!

Categorize your adwords (use Traffic Travis)

Imagine you’re creating a PPC campaign for a dog training product. Take the time to categorize your keywords and note the major trends: You might have a bunch of keywords focusing on German Shepherds, and you might have another bunch of keywords related to “stop dog biting”. Once you’ve categorized your words you can create different ad text for each group, so that the ads are actually relevant to what people are searching for!

For instance, you could write “Discover step-by-step how to stop your dog biting right now” or “Discover how to stop your German Shepherd’s behavior problems for good” instead of the very generic “Get expert dog advice and stop your dog problems for good”

When your ads are more closely related to the search term, you get better clickthrough rates and better conversions. A little bit of extra effort equates to a whole lot more profit.

Create different size banners

If you’re creating banners for your Google content match ads, be sure to make them in every size that Google supports. That way you’ve got a better chance of having your ad appear on someone’s site.

Create effective banners

This is at least as important as having your ad show up… make sure your banner ad is effective! Remember to target your banners to your keywords, so if your keywords are “poodle training”, then create a banner focusing on poodle training!

Remember that while images draw attention, it’s the text in your ad that sells. Make text a big focus of your ad, and if you’re using multiple frames in your ad (as an animated gif or a flash movie) then make sure your viewers have time to read the text. I recommend that you allow about 4 seconds per frame.

If you’re looking for free pictures for your ads, pay a visit to Stockxchng. If you need free image editing software, check out Paint.net.

This doesn’t need to take a long time or a lot of effort when designing your ad. Your initial design might take you a little while to come up with, but you can usually just use this as a template and switch a few words around here and there to target your ad at different search terms. And again… a little extra effort goes a long way!

Check out this blog post for more tips on effective banner ads.

4. Use conversion tracking or tracking IDs to see where your sales are coming from.

It’s important to know which keywords are actually resulting in sales so you can prune away the unprofitable words and amp up your efforts on your profitable words.

Google gives you a really effective way to do this with their conversion tracking tool. It places a little cookie in a user’s browser when they click on your Adwords link, and if they make it through to the merchant’s afterpurchase page (which means they’ve made a purchase) it triggers a little alert that records a conversion. You can then look at your ads and keywords and see which ones are resulting in the most conversions.

The downside of this is that you need the co-operation of the merchant site to make it work. You need them to insert your conversion tracking code into their afterpurchase page so that it can trigger the cookie when the user makes it through. Some merchants have no problem with this, but others can be reluctant. If you encounter a reluctant merchant, there is another method you can use if you’re promoting a ClickBank product.

ClickBank allows you to add tracking IDs to your affiliate links. This means that you can set up a different tracking ID for each of your landing pages, and different landing pages for each of your adgroups. You might not get the same detail you’d get from the Google conversion tracking code, but you’ll at least have some idea which landing pages are converting the best.

For more information about Google Conversion Tracking, click here, or for more information about adding ClickBank Tracking IDs, click here.

Facebook

Facebook gets a huge amount of traffic, and it’s only set to increase over time. If you visit Alexa.com and plug Facebook.com and Myspace.com into the “Movers and shakers traffic graph”, then zoom out so that you’re looking at the maximum amount of time the graph will permit, you’ll notice that Facebook is curving upwards in reach, rank and page views. In fact it’s almost matching MySpace in terms of pageviews as I write this.

How does this help you? Well, you can advertise on Facebook. And that’s just the start.

Because people pour so many personal details into their Facebook profiles, it gives you unprecedented ability to target your ads towards the people who will be really interested. You could narrow it down to single women in the New York area between the ages of 45 and 60 if you so choose… a great market for promoting online dating sites or relationship secrets products.

The other advantage with Facebook advertising is that you have much less competition because fewer people are doing it. At the moment it’s extremely cheap… about 1 cent per click. Good luck finding clicks for that price on Google!

YouTube

YouTube is another monster on the Alexa charts already it’s almost up there with Google and Yahoo. It’s also another arena where there’s much less competition, so it’s not too hard to get your video ranking highly. Even if you just create a screen-capture video or a series of PowerPoint-style slides to teach people something, you can get some good traffic to your site. The trick is to add some subtle branding to the video that directs viewers to your website. The people who are most successful in YouTube tend to be ones who create a series of videos and develop a following of viewers, so consider this as well.

The other benefit to YouTube is that you’ll find your videos showing up in Google search results, and your video result listing has a nice picture from the video next to it. This makes it more appealing to click on.

Other Ad networks/places to advertise

MySpace Similar to Facebook: You can also choose which demographics you want to promote to.
DoubleClick You can choose which types of sites you’d like to advertise on: For instance, you might advertise your dog training products on dog training websites.
Cost-Per-Acquisition networks (like Azoogle.com) Once you know how well your campaign converts and what your profit margin is, you can use these networks to pay affiliates for generating particular actions. For instance, if you know that every newsletter signup you receive on your opt-in page you earn 50c, you could use a CPA network to pay affiliates 20c for generating newsletter opt-ins. You still earn 30c, and it takes no effort!

Hopefully this newsletter has given you some good ideas for your PPC campaigns, and got you thinking outside the box a little bit.

author:anhblog

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Great Alternative Sources of Traffic21

Google Content Network

1. Text vs. banner ads

2. Separate your ads for “content match” and your ads for “search match” into separate campaigns

3. Don’t be lazy, be relevant!

Categorize your adwords (use Traffic Travis)

Create different size banners

Create effective banners

4. Use conversion tracking or tracking IDs to see where your sales are coming from.

Facebook

YouTube

Other Ad networks/places to advertise

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