December time is predictions time. Here are my predictions for PPC advertising next year. Bookmark this post so you can have a laugh at the end of 2010 (or bow down before my mighty foresight). 10 PPC Predictions for 2010 1. CPCs will rise A pretty safe bet to begin with. The recession, apparently, is coming to an end and more and more businesses are getting involved with PPC advertising. I bel...

According to a recent study, “more than 60% of websites lack the proper web programming to be ranked properly by Internet search engines.” The conversations I have with my prospective clients as The National Sales and Marketing Manager of the Web Design, Development and Consulting Company Infinity Technologies would seem to strongly suggest (anecodotally) that this would be quite accurate...

Use keywords in ad text Show the searcher that your ad is relevant. Google will display the search keywords in bold in your ad if they’re present. This helps your ad stand out from the crowd. Keep ad group keyword list short Instead of having a single ad group with a large list of keywords, create many ad groups, each with a short list. This will help you achieve tip #1. Bid high init...

http://ghosts-it.com/ Last 2 weeks were just crazy. Fighting with my project cost engineers to cut the cost of my projects along with the issues with wordpress 2.8 for my other websites and my family, it was fun. Last couple of posts, I have talked about Google Quality Score, and how to improve Google Quality Score. So, by now you already know behind the stories of Google Adwords and it’s time ...

It can be very difficult at times to find the actual search terms your PPC traffic arrives from, so this is a Google Analytics trick all advertisers should know. Google’s search query report can be useful but for high-traffic phrase or broad match keywords being told that 8 of your clicks arrived on “85 unique queries” doesn’t really give you the complete picture! Since the introduction ...

Google have started testing Adwords ads within Google suggest, like this example below from Search Engine Land - Normally Google do not charge for clicks on new advert testing like this which is good news. But for me it’s quite scary how far they are taking the expansion of where they show their adverts. At the top of search suggest is far to easy for accidental clicks in my view although Goog...

Google are now including a 4th match type in their search query reports: “Broad Match (Session Based)”. I think it is great to have some reporting about the search history issue so I quickly got to work to see how this match type performed. A Broad Toad by Pixieslayer on Flickr I ran a search query report for one of our accounts and then I compared “Broad Match” with “Broad Match (Sessi...