Read: SEO Tips: Using FeedBurner (P.I) Here

How to Use Feedburner for SEO – More Feedburner features

One of the most important aspects of modern SEO involves gaining “re-visits.” These types of visitors are loyal and can help spread the good things they have learned from your blog, either though links, bookmarks or in forums. Free Feedburner tools like email subscription can help you increase your chances of getting site revisits.

If Feedburner is enabled to manage your blog RSS, every time a user clicks on an RSS button to subscribe, it will automatically redirect to the Feedburner URL. For example, if your default feed URL is http://www.php-developer.org/feed/ , using Feedburner will 302 redirect it to http://feeds.feedburner.com/php-developer. This is now called your new feed URL, otherwise known as your “Feedburner URL.”

Feedburner can even let you set up your own dedicated sub-domain just for your feeds. For example: http://feeds.php-developer.org/. This is free, and is important to maintaining your website branding.

A 302 redirect from your feed URL to Feedburner does not affect your ranking, since you are NOT interested in having your feed URL rank in Google. There are tons of free and useful Feedburner services which will be covered in this tutorial series. For now, we will cover the most important ones.

Aside from email subscription, subscribers can read updated content from a Feedburner URL by using RSS readers. Currently the most popular RSS reader is Google Reader.

It is obvious that using Feedburner offers a lot of features, advantages and services pertaining to RSS as compared to using the default feed.

Another way Feedburner can help you is by providing statistics about your feeds and subscribers. These user statistics include the number of subscribers, where they come from, and how many individuals click on those RSS feeds going back to your website.

This can be very helpful when you’re conducting an SEO analysis, because if you have a fairly substantial “x” amount of traffic to your website and no one  subscribes after “y” months, then it might mean that your content is poor, not related to your targeted traffic, and needs improvement.


There are a lot of ways subscribers can get the most out of your Feedburner feeds. They can easily share it with others; email it; and more, as Feedburner allows content providers to add free widgets/tools to their website that can increase user content interaction and act as a marketing tool that can lead to link bait.

How to Use Feedburner for SEO – How to start using Feedburner on your website

Before you can use Feedburner, you need a Google account.

Once you have a Google account, follow the rest of the steps below:

Step 1: Go to www.feedburner.com

Step 2: Log in using your Google account.

Step 3: Under “Burn a feed right this instant,” enter your feed URL. If you are using WordPress to power your blog, it will be: http://www.yourwordpressblog.com/feed/

Step 4: Feedburner will then ask you to provide the “Feed Title” and “Feed Address.” Enter the home page title as the “feed title” and in the “feed address,” use your main domain name. For example:

Step 5: After clicking “Next,” if Feedburner does not encounter problems and you can see the congratulations page, then you have completely set up. Click Next.

Step 6: Feedburner then ask you which stats you would like to be automatically tracked. Check two items. First, check ”Clickthroughs” to know how many people click those items back to your website. This is used as a measurement of website content quality aside from number of subscribers. Next, click ”I want more! Have Feedburner stats also track: ? “  This will enable you to see detailed statistics that can provide important clues about the quality of your website.


I will be writing a second tutorial that will emphasize the technical details of using Feedburner after discussing this basic setup.

Before you dive deeper into technical details, I highly recommend that you first read this Google item to learn more about Feedburner.

Popularity: 1% [?]