What is Natural Search Engine Optimization (Natural SEO)?

There are two important factors in any Search Engine Optimization Campaign:

1. Serve the Site Visitors what they want
2. Serve the Search Engines what they want  Natural search engine optimization(SEO) can be broken down into 2 types of factors: 1. On Page Search Egnine Optimization Factors 2. Off Page Search Engine Optimziation Factors


On-Page Search Engine Optimization Factors

• Keyword Density
• Words in Title Tag
• Words in the Page
• Words in Links
• Words in Headings
• Words in Bold
• Beginning Words
• Words in URL
• Meta Tags (some engines)
• HTML Validation
• Directory Listings
• Link Structure
• Indexability of the page… and some more …

Off-Page Search Engine Optimization Factors

• Back links
• Quality of back links
• Relevancy of back links
• Anchor-text of back links
• Search engine directory category… and some more …

So if you optimize your page for natural SEO, you can get a better ranking on the natural results of search engines. Else you can always use PPC search engines or paid listing based search engines