Explain about Backlinks

In order to gain the top position within the search engines, you need to consider both on and off site optimization. When it comes to off-site, the most popular method of driving your website up in the rankings is by focusing on building a solid backlink strategy.

Think of back-links as votes for your website. Similar to an image rating site where people can choose “hot or not”, a backlink indicates a favorable “thumbs up” for your website. Obviously, the more backlinks pointing to your site, the more weight it is given within the search engines.

So what exactly IS a backlink?

It’s a link pointing to your website from an external source. This could be a forum, community site, social networking portal or even a blog.


When it comes to building a backlink strategy, you want to always focus on authority websites, primarily established and relevant to your niche market. Search engines will evaluate the structure of a backlink strategy and will place higher value on links that point to your site from viable sources, rather than link farms, or irrelevant sources with no real ties to your site.

This means that you always want to focus on generating back-links on developed websites that are consistently active and highly relevant to your main topic. One easy method of building a high number of backlinks in a short amount of time is by participating on forums, or contributing to related blogs by leaving a comment and your website URL in the reference or resource field.

The quality of backlinks are determined by various factors including:

The pagerank of the website linking to you The relevancy of the website based on their theme/topic and yours The age / maturity and activity of the site itself (if it’s established or a start up website) The SEO factors on the website linking to you The anchor text used to describe the link to your site

With anchor text, you want to use varied text so that you are able to rank for alternative keyword phrases rather than just the primary keyword phrase you are targeting.

Here are some idea for generating backlinks to your website:

Directories There are thousands of online directories to choose from, just make sure that you leave your backlink in a relevant category based on your website’s actual theme. Also consider adding your link in the “top” level category rather than burying it on the site.

Forums Search for active forums that offer discussion threads on your niche market (view www.Big-Boards.com to locate viable forums). Include a backlink in your forum signature box as well as within the profile area itself.

Blogs Become a contributor on relevant, active and established blogs and generate back-links from every comment and post you make. Just remember to keep your comments relevant to the blogs theme, and offer value to the community whenever possible.

Social Marketing Create an account with www.Facebook.com www.Hubpages.com and www.Facebook.com and generate back-links quickly from these authority websites. Also consider creating free blogs on www.Blogger.com and www.Wordpress.com and insert your link into the blogroll!


Building backlinks takes time and is something that you must consistently work at in order to give your website the highest-ranking possible. Put these quick-start strategies into action and before too long, you will have a solid network of incoming links.

Good luck!

Popularity: 1% [?]