In the last week we have give out an article talking about How to Optimize the Landing Pages and bring more useful tips to optimize your landing page and success in your online business. Today we talking more about it with experience for practice and design landing page.

Landing Page is the first page your potential customer visit on your website. It is the first page which the prospects land on either by clicking an ad, search engine results or a promotional link in the Email. The main purpose of the landing page is to tell your customer about your product and encourage them to take the action you want them to take. A Landing page is a medium which encourage users to take actions that help you to attain your goal.

Compelling and Relevant Headline

Headline should be Relevant and Compelling as it is the first thing a person see on your landing page. It should able to grab the attention of your user. Make Your Headline bold so that it stands out from the rest of the landing page and speaks what user want to hear. For e.g.: – is you are selling a weight-loss program then headline Learn How to lose 10 pounds within 7 days Converts more than headline How to Lose Weight.

Original Content

Keep your content original and relevant to the ad from where you are getting your traffic. If you are going to promote any affiliate product then dont copy the same content from the parent website. Adwords system wont show two ads direction to identical pages or pages with the similar content. Make sure to include the relevant keywords in your content.

Inverted Pyramid Structure

Always follow the inverted Pyramid Structure While writing your sales copy. Write the conclusion and summary of important points at the top and the other less important and supportive information at the end because no one has time to read till end to know the conclusion.

Customized Landing Pages

If you are running multiple offers at same time then its better to create separate and customized landing pages for each offer. A landing page should only focus on one offer. Telling about multiple offers on single landing page can distract your customer mind and can affect your conversion rate.

Reduce the Loading Time

Nobody likes to wait. If youre landing page take lot of time to load not only it affects your conversion rate but would also decrease the Quality score of keyword in your Google Adwords account. Avoid using of unnecessary images, Flash, redirects and other obtrusive elements which increase the loading time of your page. Reduce the size of pages by compressing images.

Trust

Building Trust among your customers is very important if you want them to sell anything. Adding testimonials and honest reviews from the experts in your niche help to build credibility about your products between your customers. You can also add images of the awards your products might had won in the past.

Call to Action

The main aim of landing page is to encourage users to take the desired action by click on Call to Action Link. Always put you call to Action Link at the Top so That It could be easily Visible to Your customers.

Privacy Policy

In case you are asking for personal information from your user then Be Sure to add a privacy policy about where you would be going to use that information.

Contact Information

At the end, dont forget to add your contact information so that your users can contact you in case they have any doubts related to your product and to trust that you are not a scammer

Testing and Improving

There is always a scope of improvement. Keep testing your landing pages with the help of Google Analytics or other tools. You should create different versions of a landing page so that you could know which thinks work better as compared to others and then improve them more.

About Author :

This is Guest Post by Gagandeep Singh, is a freelance writer and writes mainly onLanding Page Design, Technology, Web 2.0 and internet marketing

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