Google are now including a 4th match type in their search query reports: “Broad Match (Session Based)”. I think it is great to have some reporting about the search history issue so I quickly got to work to see how this match type performed. A Broad Toad by Pixieslayer on Flickr I ran a search query report for one of our accounts and then I compared “Broad Match” with “Broad Match (Sessi...

’m sure many of you have noticed Hasbro’s new, very popular, website Monopoly City Streets. Due to the fact that the online game is based on Google Maps and you have a worldwide choice of streets available to buy, this received a huge amount of attention very quickly. In fact, the demand for using the site was so popular that the site became unusable following its launch, since then they have...