How to Improve Your Google Quality Score

Yesterday I have talked about what is google quality score. And today I will talk about what you can do to improve google quality score which in turn will do two things:

• It will save you money by lowering your cost per click
• It will increase your profit by increasing your ad display

To refresh your memory, google’s Quality Score depends on the following equations

QS= CTR + HCTR + PRF + LPQ + ORF

Now, let’s take a look at what we can do as a user to control our cost per click. I took all the variables and made a chart as follows based on importance ranking:

My thought behind the importance ranking were that if you have an advertisement with relevant keyword then google will display it more  as well as it will get more licks. And once the customers click through it, since you customers will like you landing page, they will spend more time in your website. And in total you will receive a high quality score for your keyword.

How much you will spend on you PPC is depends on a lot a variables and majority of those variables are dependent on you. In others words, you are the only one who either can make you a lot of profit or make you looses a lot of capital.

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It is not easy to guarantee that the third parties services can help you boost your blog PR in a short time as Google determine this on its own way. Google will update its ranking system without any fixed schedule and backlinks – the key factors that help your blog get PR, sometimes do not work if Google identifies your blog contents are written per requests from different advertisers.

Many of bloggers have needed financial help for their marketing campaigns in promoting their services to the worldwide but they did not know that buying backlinks was not the right way to gain PR nowadays.

Not all backlinks of your blog are counted by Google system but only quality backlinks from the same type of linked-blogs are the most important factors that help determine your blog rankings. If you need these backlinks, you need to pay for it through a quality company with high reputation. Further, these quality backlinks must come from other blogs that have higher PR level than yours.

Another tip that helps you gain PR for FREE is to read other related blogs and comment on their posts with your blog URL added. This is a simple way but not many bloggers apply as they are very lazy.

If you think you do not have time to go around to comment, you should pay for this service. There are a lot of companies that can offer you online lending service in short time and you can use this budget for your marketing campaigns.

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One of the most important tools available to any webmaster is Google Webmaster tools. This is a FREE tool from Google, and its sole purpose is characterizing and diagnosing website technical-related issues. The objective is to make the website as search engine friendly as possible, not only for Google but other search engines as well. A search engine friendly website will then have no problems in rankings and maximize visitors’ site experiences.To be able to use Google webmaster tools, you need to have the following:

• A Google account – Since this product belongs to Google, it needs you to have a Google account. Registering is straightforward and easy, just go to: https://www.google.com/accounts/NewAccount
• Access to your website’s main header template — This does not necessarily mean full FTP access. As long as you can access the main header template of the website, you can install the Google verification code. For WordPress users, this will be placed in header.php. For Blogger users, this will be placed in the template source code.
• A fully indexable website — If you have placed restrictions on your website such as requiring a password or blocking the site in robots.txt, you cannot verify the site in Google Webmaster Tools.

Below are the important steps you need to take to use Google webmaster tools.

1. Create a Google account here: https://www.google.com/accounts/NewAccount.
2. Log in to Google webmaster tools here: http://www.google.com/webmasters/tools/ using your new account.
3. Add your website to the Dashboard. When adding your website, add only the root and canonical URL of your domain.

For example, if the canonical version is http:// and you’re using www version, it should be in the form of http://www.yourwebsite.com. If the canonical version of your domain (canonical means “the official” or your “preferred version” to be indexed and to be shown to the visitors) is non-www, you should be adding the non-www version to the Dashboard (Add site), so it will be http://yourwebsite.com .

You can even add the secure version of your domain. In this case, add something like https://www.yourwebsite.com . The tricky thing in Google Webmaster Tools is that if you have both secure and non-secure versions of your domain, you really need to add and verify each of them, unlike in Google Analytics where you can add the secure JavaScript code which will gather traffic data for both secure and non-secure versions of the domain.

It is recommended to add only the root URL and not other URLs in the domain. For example, do not add something like http://www.yourwebsite.com/thisisanotherpage.html. Instead add only the root in the “Add site” section, http://www.yourwebsite.com .

Finish Verifying the Site

When verifying the site, the most recommended method is to use a verification meta tag since you can just copy and paste it to the template in the <head> section. Click “verify” if you have finished pasting in the verification meta tag. After verification, you should see that your site is “checked” in the Google Webmaster Tools Dashboard. See screen shot below:

Wait around for two weeks to one month for Google Webmaster Tools to fully gather the initial data for your site. Note that the more popular your website (the greater will be the number of inbound links pointing to it), the faster Google will index your site and return those initial sets of data.

FIRST IMPORTANT THING: Turning 404 errors in the “back links” to your site into a live link.

One of the important but advanced features in Google Webmaster Tools involves diagnosing 404 errors in your site. 404s are URLs that are simply “NOT FOUND” when someone visits your URL. The primary causes are the following:

• Someone puts a link to one of the pages of your site but it was misspelled. So when Google or any person follows that link, they will be taken to your 404 page. Google will then report this incident in your webmaster tools account for that site.
• You have a design-related issue. This means it is possible to have live pages, but the actual server header status for it will be 404.

So how do you get the most out of this piece of information? 404 means lost traffic or a lost sale, though not all 404s will be useful. Anyway, here is what you have to do:

• Click on your site in the Google Webmaster Tools Dashboard.
• Under “Overview,” find “Not found” and then click “Details.”
• Take note of the URL that returns the 404 error.
• 301 redirect that URL to the correct URL. This can be done in .htaccess or with a PHP-redirect script.
• The next time a visitor clicks that link, it will now be 301-redirected to the correct URL.

For example, say the correct URL is: http://www.yourwebsite.com/product-23.php

But someone links to it using this URL: http://www.yourwebsite.com/products-23.php . This will give a 404 header status. If you 301 redirect http://www.yourwebsite.com/products-23.php to http://www.yourwebsite.com/product-23.php you will turn the dead link into a live link. Of course, you do not have control over the person that links to it. The only thing you can do is 301 redirect to the correct URL.

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