Use keywords in ad text Show the searcher that your ad is relevant. Google will display the search keywords in bold in your ad if they’re present. This helps your ad stand out from the crowd. Keep ad group keyword list short Instead of having a single ad group with a large list of keywords, create many ad groups, each with a short list. This will help you achieve tip #1. Bid high init...

http://ghosts-it.com/ Last 2 weeks were just crazy. Fighting with my project cost engineers to cut the cost of my projects along with the issues with wordpress 2.8 for my other websites and my family, it was fun. Last couple of posts, I have talked about Google Quality Score, and how to improve Google Quality Score. So, by now you already know behind the stories of Google Adwords and it’s time ...

How to Improve Your Google Quality Score Yesterday I have talked about what is google quality score. And today I will talk about what you can do to improve google quality score which in turn will do two things: It will save you money by lowering your cost per click It will increase your profit by increasing your ad display To refresh your memory, google’s Quality Score depends on the f...

It is not easy to guarantee that the third parties services can help you boost your blog PR in a short time as Google determine this on its own way. Google will update its ranking system without any fixed schedule and backlinks – the key factors that help your blog get PR, sometimes do not work if Google identifies your blog contents are written per requests from different advertisers. Many of ...

SECOND IMPORTANT THING: Further increase website traffic by using “Top search queries” By going into Dashboard -> Statistics -> Top Search Queries, you can see important columns of information. They are Impressions, which is a measurement of how many times your website appears for a certain keyword; and Traffic, which is a measurement of which keywords generate the most traffic for...

One of the most important tools available to any webmaster is Google Webmaster tools. This is a FREE tool from Google, and its sole purpose is characterizing and diagnosing website technical-related issues. The objective is to make the website as search engine friendly as possible, not only for Google but other search engines as well. A search engine friendly website will then have no problems in...

It can be very difficult at times to find the actual search terms your PPC traffic arrives from, so this is a Google Analytics trick all advertisers should know. Google’s search query report can be useful but for high-traffic phrase or broad match keywords being told that 8 of your clicks arrived on “85 unique queries” doesn’t really give you the complete picture! Since the introduction ...

I just read quite a funny post over at the SERoundtable regarding Googles stance to adverts appearing in the same search results which are effectively part of the same domain yet have a different TLD. “For example, if site A advertises domain.com in Google’s AdWords. And also, site B advertises domain.co.uk in Google’s AdWords. They both are bidding on the same keywords. In this case, only ...

Google have started testing Adwords ads within Google suggest, like this example below from Search Engine Land - Normally Google do not charge for clicks on new advert testing like this which is good news. But for me it’s quite scary how far they are taking the expansion of where they show their adverts. At the top of search suggest is far to easy for accidental clicks in my view although Goog...

As noted by Barry over at Seroundtable, apparently Google is now recommending that you do not have multiple match types for the same search phrase. So for example, you shouldn’t have the keyword ‘golf clubs’, set on broad, phrase and exact match types. Broad -   golf clubs Phrase – “golf clubs” Exact -   [golf clubs] Now I haven’t heard or read anything official from Google pe...

Google are now including a 4th match type in their search query reports: “Broad Match (Session Based)”. I think it is great to have some reporting about the search history issue so I quickly got to work to see how this match type performed. A Broad Toad by Pixieslayer on Flickr I ran a search query report for one of our accounts and then I compared “Broad Match” with “Broad Match (Sessi...