It is said that having a good foundation is fundamental to having a strong building to last for years to come. The same goes when it comes to developing your website. Before you start plans on how to market your site, it always pays dividend to take a step back and review the website to ensure that its fundamentals are right. Here’s three items on the list of checklist to ensure that your s...

If you know a thing or two about search engine optimization then you are likely aware of how important creating link worthy content is (and probably know how hard creating it can be as well). Recently our founder, Arnie Kuenn, came to the Vertical Measures team with an idea: lets do a series of video interviews with experts in our field. We’re in Phoenix, many Internet experts are here in...

Amongst the add-ons I add to any new install of Firefox is the Web Developer Toolbar by Chris Pederick. (Find the install links at the bottom of this post.) Obviously, this add-on is chock-full of features that are useful for web developers, but it really does make diagnosing various SEO issues much easier. This list gives the top seven tasks that I find easier when the toolbar is installed....

Whether you have one hundred successful websites or if you are working on your first, you most certainly have heard about the importance of keywords. While a website does need good design elements, easy navigation and other elements, it just simply can’t survive without keyword implementation. The words you choose will directly impact where you land in search results. Without understand...

If you have a website, you certainly understand the great need to boost your traffic. The days of simply optimizing keywords and exchanging links is slowly ending. As the popularity of social networking sites increases, this changes the way that webmasters must think in regard to building a traffic base. The most interesting site in the world will do no one any good if it is sandboxed or b...

Lots of professional link builders like myself spend a lot of time trying out new types and methods of link building to see what works and what doesn”t. You can just produce links on any old site now a days, all links you build must be relevant to your website in one way or another. Relevant links are probably the hardest type of link to produce as google assigns so much weight to them an...

What is Natural Search Engine Optimization (Natural SEO)? There are two important factors in any Search Engine Optimization Campaign: 1. Serve the Site Visitors what they want 2. Serve the Search Engines what they want  Natural search engine optimization(SEO) can be broken down into 2 types of factors: 1. On Page Search Egnine Optimization Factors 2. Off Page Search Engine Optimziation Fact...

How to Increase the Conversion Rate of Your Website The conversion rate is the most important web metric in a commercial website. Conversions lead to sales, and sales leads to profits; this is why a good conversion rate is essential for long term business success. Yet this important web metric is often the hardest to figure out. SEO companies often ignore it, and leave it to the website own...

I see this everyday: websites that provide great information, are updated regularly, and designed with the utmost of care but are lacking the essential: search engine optimized content! Just putting up a website and crossing your fingers that it’s done the job to get indexed by search engines, found by prospects, and shared for the world to see isn’t going to get you far. And thinking yo...

As an internet marketing company that specializes in offsite optimization, we are often confronted with clients that are struggling with their onsite SEO. Onsite SEO, meta tags in particular, have such an impact on what we do offsite, that we now offer website audits to our clients as part of our service offerings to help them with their onsite SEO. We also include the creation of meta tag...

We could talk for days about all of the elements needed to make a successful website and we wouldn’t be wasting any of our time, there are a lot of optimization and content elements that could have you redesigning your site over and over. But to get right down to the grind, keywords are the most important aspect of a site, no ifs ands or buts. If you fail with your keywords, it would be ...