SECOND IMPORTANT THING: Further increase website traffic by using “Top search queries”

By going into Dashboard -> Statistics -> Top Search Queries, you can see important columns of information. They are Impressions, which is a measurement of how many times your website appears for a certain keyword; and Traffic, which is a measurement of which keywords generate the most traffic for your website. So how do you get the most out of using this information?

Rule number 1. If the highest contributing keyword under “Impressions” is NOT the highest contributing keywords under “Traffic,” then that keyword has great traffic potential. To exploit that keyword, optimize it in to your website; this means doing some ethical SEO work targeting that phrase.

Rule number 2. If the highest contributing keyword under “Impressions” is the same as the highest contributing keywords under “Traffic,” then you know you’ve reached your optimum traffic potential for it. Consider a broader keyword this time.

For example, if “Affordable housing loans” is on top in your Impressions column, and also on top in your Traffic column, you can start targeting just “housing loans.” It also means that your website is already relevant for “Affordable housing loans” and that targeting a broader keyword makes sense.

Rule number 3. If there are less than five keywords on the list (or none at all) in the Impressions and Traffic columns, or if there are more but the percentages are be relatively small, you need to put more content on your site and exert yourself more in marketing and networking with other sites.

THIRD MOST IMPORTANT THING: Know the back links pointing to your site

Back links are one of the most important ingredients for search engine ranking. To examine the quality of your back links, you can go to Dashboard -> Links -> Pages with External Links, and then under the External Links column, click that hyperlinked number. It will then show the back links that are pointing to pages in your site.

How can you use this data? If you are planning to increase the quality of your links, check to see if those sites that link to yours are related to your site. If not, start networking with related sites so that you can get more quality and targeted traffic, which can increase sales and conversions.

Referral traffic can be a significant contributor to site conversions/sales. Referral traffic is coming from those sites that link to yours, so make sure you have done a good job in getting only related websites to link to yours so that your traffic will be useful and at the same time its bounce percentage will be low.

FOURTH MOST IMPORTANT THING: Check your robots.txt and submit an XML sitemap

Robots.txt helps to prevent duplicate content and maximizes bandwidth in your site. By navigating to Dashboard -> Sitemaps (for sitemap XML) and Dashboard -> Analyze robots.txt, you can upload an XML sitemap and test your robots.txt before uploading to the root directory of your server.

For more details on robots.txt analysis, you can read this article.

FIFTH MOST IMPORTANT THING: Remove URLs from your site

In any website, there are pages that are unimportant and not useful for both visitors and search engines. In this case they can simply be blocked in robots.txt, and then you can remove that URL in Google Webmaster tools. The overall purpose is to have a clean index. A clean index in Google means that crawling will be efficient and Google will not revisit those unimportant URLs.

To remove URLs, you can go to Dashboard -> Tools -> Remove URL

Make sure you have followed the requirements before you remove the URL, which can be any of the following:

• The URL will be blocked in robots.txt.
• The URL will be placed with meta no-index tag.
• The URL returns a 404 header status.

Other than that, Google will deny your request. So make sure to double check things first before removing any URL.

Popularity: 1% [?]