• This is Part 1 of this article : Top 11 Tips for Internet Marketing – Must try (P.1)

Top 11 Tips for Internet Marketing - Ghosts-IT.com

6) Know’em (http://knowem.com/) – KnowEm checks the availability of your brand name, user name or vanity URL on 120 popular Social Media websites.

• Pros: Check brand‐name availability for 120 social networks, Very quick and easy!
• Critiques: Occasional network error when pinging site(s)
• Cool: Promote brand cohesiveness, Monitor brand/identity theft, Can automatically register your username for extra$$
• Cost: FREE
  
  
  
  

  Top 11 Tips for Internet Marketing - Ghosts-IT.com

7) SpyFu (http://www.spyfu.com/) – Spy on your online competitors and download competitors keywords and adwords.

• Pros: Great competitive insight on PPC & Organic, Works in browser, quick & thorough, Free stuff is good – though you can subscribe for more
• Critiques: Busy interface, Not intuitive as to what a particular button/tool does
• Cool: Dashboard: charts and data mash‐ups
• Cost: FREE plus subscription options
  

  Top 11 Tips for Internet Marketing - Ghosts-IT.com

Backlink Checker Tool (http://www.smartpagerank.com/pagerank-backlinks.php) – Enables webmasters to check their pagerank, monitor the PR of competitor’s backlinks, estimate a value of their site, and more.

• Pros: Quickly oversee a site’s backlinks, Show which links have the ‘nofollow’ tag, List anchor text for incoming links as well as their PageRank
• Critiques: Don’t forget the ‘http://’ or it returns no results
• Cool: Smartpagerank.com also has other useful tools
• Cost: FREE
  

  Top 11 Tips for Internet Marketing - Ghosts-IT.com

9) GSiteCrawler (http://www.gsitecrawler.com) - Windows Generator for Google SiteMap Files.

• Pros: Crawl simulation provides detailed spidey‐vision, View canonical and duplicate content issues, aborted URLs, page, file sizes and more, Automatic XML sitemap creation
• Critiques: Large sites may take a few hours and need to be run overnight, Crawlers will get stuck in a loop on sites with dynamic URLs
• Cool: One‐stop audit shop, Exports multiple reports
• Cost: FREE
  

  Top 11 Tips for Internet Marketing - Ghosts-IT.com

  
  
  
  

10) Google Insights for Search (http://www.google.com/insights/search/#) - With Google Insights for Search, you can compare search volume patterns across specific regions, categories, time frames and properties.

• Pros: Identify phrases by topic/brand/category you want to rank on, Geo‐target where to sell your products, Identify product seasonality, Identify if news stories relate to spikes in searches
• Critiques: No “real” search frequency number only relative comparison
• Cool: Breakout tool identifies phrases rising in search frequencies
• Cost: FREE
  

  Top 11 Tips for Internet Marketing - Ghosts-IT.com

11) Epiar Negative Keywords Lists (http://www.epiar.com/ppc-negative-keyword-lists/) - Negative keyword targeting is becoming increasingly popular to weed out worthless impressions and clicks in pay-per-click (PPC) campaigns.

• Pros: Save 5% to 40% on PPC spend! And maintain/increase sales, Quick! Set of 14 or 19 online questions, Premium NKL custom keyword research per PPC campaig, Instantly generates list of top 2500 or 5000 negative keywords
• Critiques: Not free
• Cool: Premium NKL prioritized: Top 250 for Yahoo! or Top 65 for MSN
• Cost: One time fee; no subscription

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