If you advertise using pay-per-click, and AdWords in particular, you may use web analytics (or Google Analytics) to track the performance of keywords, and identify ones that perform well. If you don’t, you probably should.

Google recently shared 7 steps for doing just that on the Google Analytics Blog, and expanded upon on another our blog. The steps boil down to these:

1. Ensure Goals and E-commerce Tracking are set up
2. Access the Keywords Report
3. Export non-paid keywords to a spreadsheet
4. Expand the list of keywords using other Google products
5. Download a list of keywords that you are already advertising on
6. Identify keywords you are not advertising on
7. Expand on these keywords and start advertising

author:anhblog

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